Programm

22. Oktober 2009

15:00 - 15:15

OPENING STATEMENT
Marc-OliverVoigt | Editor in Chief, Communication Director

15:15 - 16:00

BACKGROUND
The Web 2.0 Revolution
SonjaUtz | Professor for Internet and New Media, VU University of Amsterdam

16:00 - 16:45

CASE STUDY
Integrated Online Communication: Global External Communications

How does one of the world’s largest corporations, working with a popular consumer brand, business to business solutions and a significant share in the health sector plan its global external communications? How are online resources used to convey its message?
AndreManning | Vice President and Global Head Philips External Communications, Philips

16:45 - 17:15

COFFEE BREAK

17:15 - 18:00

CASE STUDY
Integrated Online Communication: Using Web 2.0 in Internal Communication

How can organisations benefit from new developments in internet technology in their own internal communications? The internal communication at Alcatel has just undergone a major transformation to make sure that no potential participation is wasted.
Jean-PaulChapon | Internet and Intranet Coordination, Alcatel-Lucent

18:00 - 18:45

CASE STUDY
Internal Communications in Times of the Generation Y Web 2.0 in corporate communications

Blogs, Podcasts, Online-News, Tweets, Wikis and many more new formats are part of the daily life of the Generation Y, in their private as much as in the office. This changes the landscape of corporate communications dramatically. Jürgen Zimmermann will show in his presentation, where the opportunities and the boundaries are as well as how the new ways of online communications affect the communications strategy. By showing an overview of the online channels used in SAP globally he will share his experiences along examples, benefits and limitations of the Web 2.0 tools.
JürgenZimmermann | Head of Corporate Media, SAP

19:30 - 20:00

DINNER SPEECH
How to approach the Online Community - a report from both sides of the wall

A very well-known blogger, Meg Pickard, is also the Head of Communities and User Experience at the Guardian and part of a network of PR friendly blogs. A creative geek, as she describes herself, she will report from both sides of the wall and give you a provocative, fresh account of how to communicate with the online community – as well as how not to do it.
MegPickard | Head of Social Media Development, The Guardian

23. Oktober 2009

09:00 - 09:45

CASE STUDY
Changing the World on a Small Budget - Web 2.0 at Amnesty International

NGOs were among the first to use Social Media tools for online communication. Their innovation-savvy audience gives them room for creativity, and they can achieve a lot on a small budget.
Rolandvan der Harst | Online Marketing Coordinator, Amnesty International
Martijn vanEs | Amnesty International Netherlands, Digital Project Leader

09:45 - 10:30

CASE STUDY
Profiting from the Online Community: an Overview of Recent Trends

Jon Worth, one of the initiators of the Atheist Bus Campaign and a partner of web agency techPolitics LLP, will look at the recent evolution in the usage of Web 2.0 tools in corporate communication, with real-world success-stories and trends.
JonWorth | Partner, techPolitics LLP

10:30 - 11:00

COFFEE BREAK

11:00 - 12:30

WORKSHOP
Social Networks as a PR tool

What should you consider before starting your own community? How can organisations use the most popular social media websites in their communication? This workshop will cover all options, showing what works through practical exercises.
ErykVerhagen | Head of Digital, Trimedia

11:00 - 12:30

WORKSHOP
Online Public Relations and Reputation Management

How can you manage your online reputation? Which tools can you use? How can you react when it is under attack? Han van der Zwan will lead the participants through the steps required for the management of an organisation's reputation online.
Hanvan der Zwan | CEO, Trimedia Netherlands

11:00 - 12:30

WORKSHOP
Viral Marketing and Branded Content Distribution

Some online campaigns run themselves: users share their content voluntarily and are happy to participate. Other similar campaigns fail drastically. What dictates the success of a viral campaign? What do the most successful ones have in common?
ClausMoseholm | Co-Founder, GoViral

12:30 - 13:30

LUNCH

13:30 - 15:00

WORKSHOP
Viral Marketing

Some online campaigns run themselves: users share their content voluntarily and are happy to participate. Other similar campaigns fail drastically. What dictates the success of a viral campaign? What do the most successful ones have in common?
ClausMoseholm | Co-Founder, GoViral

15:00 - 15:45

WRAP-UP SESSION
Decoding the Digital Revolution
IanMcNairn | Program Director for Web Innovation and Technology, IBM

15:45 - 16:00

CLOSING STATEMENT
Marc-OliverVoigt | Editor in Chief, Communication Director

« zurück

Programm

22. Oktober 2009

23. Oktober 2009

Kontakt